Case studies
Businesses we have built growth systems for
These are a few examples from more than fifty projects. Every case is written the same way: the starting condition, what was built, and what changed. Where a result is not yet publishable, the page says so.
Not every engagement uses the whole framework. We build the pillars the diagnosis calls for, and each case below shows which of the six it applied. One of these four runs all six; another runs three.
Orthodontics, two offices
An orthodontic practice with two locations across Illinois
Two locations across Illinois
The starting conditionTwo profiles run separately, and no shared picture of where each office was being found.
What was builtThe acquisition foundation rebuilt across the site, local search and AI Visibility, with the offer shaped by the practice’s own patient data, and tracking wired to connect activity to consultations.
OutcomeThe share of map points placing the practice in the local pack top three rose about 30 percent between the before and after scans, and the AI assistants name it across the core patient questions.
Pillars applied
This engagement applied Market Visibility, Offer Design and Insights, 3 of the six pillars.
Painting contractor, launched from zero
A family-run painting company on Chicago's North Shore
Highland Park, Illinois
The starting conditionNo site, no profile, no pipeline, and a first season to fill.
What was builtMarket audit first, then the site and the whole pipeline from first inquiry to paid invoice, wired before the first job.
OutcomeOne system carrying the customer from the first call to the final walkaround.
Pillars applied
This engagement applied all six pillars: Market Visibility, Offer Design, Systems, Automation & AI, Insights and Customer Continuity.
Physician personal brand
Longevity and regenerative medicine
New York
The starting conditionA longevity physician with an established reputation and no platform of his own, separate from his clinics.
What was builtAn SEO-built platform separate from the clinics, deep treatment pages, and a resource library of every article, paper and post, categorized with AI assistance and refreshed automatically.
OutcomeOne hub holding the clinics, the treatments, the research and the social accounts.
Pillars applied
This engagement applied Market Visibility, Offer Design, Systems and Automation & AI, 4 of the six pillars.
Coastal skincare studio
Esthetics and beauty
Solana Beach, California
The starting conditionA full booking lifecycle run by hand, with the owner inside the admin.
What was builtOne intake record per client carried through every visit, allergy and condition alerts to the provider at treatment, treatment-specific pre-care and aftercare, confirmation and no-show handling, and recall at 2, 3 and 6 months, synced with its booking and payment system.
OutcomeA journey built per client and per treatment, from the first booking to aftercare.
Pillars applied
This engagement applied Systems, Automation & AI and Customer Continuity, 3 of the six pillars.
Built on the MOSAIC Six, created by Ala Al-Shaibani. Read the framework