How we implement it
Your growth system, built on the MOSAIC Six™
We implement the MOSAIC Six for local businesses: a framework for connected growth and a build in the order the diagnosis sets.
MOSAIC Six, created by Ala Al-Shaibani. Read the framework.
The leak chain
This example shows what happens when potential customers need your service.
- FindThey search. You rank at your own door and nowhere three miles out.Market Visibility
- ChooseThey compare you with the business beside you, and pick it.Offer Design
- InquireThey call at ten past five and reach voicemail.Systems
- BookThey hear back, and nobody offers a time. The quote goes stale.Systemswith Automation & AI
- DeliverThe day comes and they do not show. Nobody reminded them.Automation & AI
- PayThe invoice waits, and someone has to chase it.Systems
- ReturnThey paid, and were never asked for a review or invited back.Customer Continuity
Insightsruns under every step. The count at each one is what a diagnosis reads, so a leak is measured rather than felt.
What owners ask for, and what we inspect first
What you say“My competitor ranks higher and I can’t work out why.”
What usually gets bought
More SEOWhat we inspect firstYour primary category, and the map of where you show up across the area you serve
What you say“Getting traffic but zero leads.”
What usually gets bought
More trafficWhat we inspect firstThe seam between the page and the phone: the offer, the form, the reply time
What you say“I can’t respond in five minutes unless I’m glued to my phone.”
What usually gets bought
A bigger teamWhat we inspect firstHow quickly inquiries receive a first reply, who is responsible, and whether automation would help
What you say“I have a CRM and it’s a glorified spreadsheet.”
What usually gets bought
A different CRMWhat we inspect firstThe pipeline stages against how your sales happen
What you say“They come once or twice, then just vanish.”
What usually gets bought
More new-customer marketingWhat we inspect firstWhat happens at ninety days, and whether anyone asked for the review
What you say“How do I know if my agency is doing a good job?”
What usually gets bought
Another agencyWhat we inspect firstWhether you can see the same numbers in your own accounts
We will tell you when what you asked for is not your constraint.
The pillars of the MOSAIC Six, and what delivers each
- Market VisibilityThe right people can find you.Delivered byLocal SEOAI VisibilityWebsites
- Offer DesignThey have a reason to choose you.Delivered byWebsitesLocal SEO
- SystemsEvery inquiry has an owner and a next step.Delivered byCRM & Customer Journey
- Automation & AIRoutine work happens reliably without being done by hand.Delivered byCRM & Customer Journey
- InsightsYou can see what is working, with evidence you can inspect.Delivered byAnalytics & Measurement
- Customer ContinuityCustomers come back and recommend you.Delivered byCRM & Customer Journey
Each pillar is a part of the business that can be examined, built and improved on its own, and none of them works alone. When we run the whole system, we are accountable for every part we manage and for every handoff between them.
How an engagement runs
- TalkA free 30-minute call: what we would look at first, and why
- PrioritizeThe pillar leaking most goes first, often not the one you asked about
- BuildOne named product at a time, in the order the diagnosis sets
- ReportEvery month, the measures relevant to the work, with evidence you can inspect
Learn more about how we work on the Process page.
What to fix first
Before we meet, we review where your business appears and what customers encounter online. During the 30-minute call, you walk us through what happens after an inquiry arrives. Those two views help us identify what deserves attention first and why. If you already have a project in mind, we start there.
Frequently asked questions
- Do I have to take the whole system?
- No. Take the whole system, or just the piece you are missing. The free 30-minute call is where we work out which piece that is.
- Is the MOSAIC Six a product?
- It is a framework, which you can learn more about here. What you buy from us is the build of your own growth system on it.
- Which tools do you use?
- The ones that fit you. We work with the systems you already run where they can do the job, and choose the rest to fit your team and your budget. The tool is a choice, not a pillar.
- How long before I see anything?
- The visibility baseline is set at the start and rerun every month, so movement shows on the map as it happens. A journey system answers its first missed call the week it goes live. We guarantee the work and the measurement, never a ranking or a lead count.
- Who does the work?
- Ala does the work, with a small team for production. The person who diagnoses your business is the person who builds the plan.