Visibility falls off where the customers are
Market Visibility
- What we observed
- The business is in the top three from its own street and absent beyond about two miles, on the one service that fills the calendar.
Services
The pieces your growth system is missing
Customers disappear at specific points between finding your business and coming back to it. Each service below addresses one or more of those points. Start with the one that matches your current bottleneck. Take the whole system, or just the piece you are missing.
- FindWhere people first come across you: on Google, on the map, in the AI assistants, through ads, a social media presence, or a referral.
- Local SEO
- AI Visibility (supporting)
- ChooseThe offer, the page, the proof, and the answers that help someone decide, including the ones an assistant gives.
- Websites
- AI Visibility (supporting)
- InquireA call, a form or a message, captured, routed and answered in minutes.
- CRM & Customer Journey
- Websites (supporting)
- BookHeld in the calendar, confirmed and reminded.
- CRM & Customer Journey
- DeliverThe work itself. Yours, and not ours to run.
- PayThe invoice sent and the payment recorded, on the same customer record.
- CRM & Customer Journey
- ReturnReviewed, referred, recalled and reactivated.
- CRM & Customer Journey
Return feeds the next Find and Choose: reviews, referrals and repeat business strengthen future visibility and the next decision.
Analytics & MeasurementVisibility, inquiries, bookings, revenue and return, counted across the whole journey, with evidence you can inspect.
- Analytics & Measurement
01
Local SEO
Illustrative exampleWhere one business ranks from 169 points around it For a business competing across valuable services, locations or service areas.
We manage your Google Business Profile, align its categories and services with what you sell and with the pages on your website, fix the technical faults, add structured data, and run the reviews, citations and local links, so the pieces reinforce each other instead of leaving your profile to compete alone.
Measured by The 169-point visibility map, completed page and profile work, calls, forms and configured conversion events.
Primary pillars Market Visibility, Offer Design
02
AI Visibility
The customer asksWhich orthodontist near Ann Arbor treats adults with clear aligners?
Claude
- Does not mention your practiceMissing
Illustrative exampleThe same customer question, put to three assistants on one day For a business that needs to appear in Google and in the answers the AI assistants produce.
We do the Local SEO work and add monthly tracking across twenty high-intent customer questions, recording whether you are named or cited, which competitors appear, and which outside sources shape the answers.
Measured by Google visibility, inclusion in AI answers, cited-source patterns, completed improvements. Mentions are measured, never guaranteed.
Primary pillars Market Visibility
03
Websites
What the searches ask for
- Home
- Services
- Heating
- Furnace repair
- Cooling
- AC repair
- Heating
- Areas served
Each page serves one intent, carries its own proof, and has its own way to get in touch.
Illustrative exampleThe same business, structured around what it is and around what people buy For a business that needs a front door to its whole operation.
We build on reusable templates and approved content records, with structured data, analytics, form and call tracking, and a redirect plan for every old address.
Measured by The agreed scope, technical checks, conversion tracking, redirect checks and a full check of the finished site.
Primary pillars Offer Design, Market Visibility
04
CRM & Customer Journey
Without a system
- Inquiry
- First replyThe customer calls someone else here
- Booking
- Reminder
Illustrative exampleThe same route twice: where it leaks, and with the leak closed For a business losing inquiries after the phone rings or the form is submitted.
We build your sales pipeline and your customer journey in one CRM: missed-call text-back, after-hours reception, inquiry replies with a booking link, quotes and follow-up, reminders, check-ins, recall and review requests, with every contact and every deal in one connected record.
Measured by Inquiries acknowledged, response timing, bookings, reminders sent, no-shows, review requests, workflow errors.
Primary pillars Systems, Automation & AI, Customer Continuity
05
Analytics & Measurement
Illustrative exampleOne finding, with the five parts every finding carries For a business that wants to know what its marketing returns, before it buys anything more and every month after.
We configure conversion tracking for the agreed calls, form submissions and bookings in Google Analytics 4, Google Tag Manager, and other tracking and analytics tools, and attribution that carries the source through to the customer where it can be seen, so you know where each lead came from as far as the data supports, and what each channel returned. We add the 169-point visibility map and the AI Visibility scan, and put all of it in a monthly report with underlying evidence you can inspect.
Measured by Calls, form submissions and bookings, the source of each, cost per booked job where the spend is known, and the scans themselves, which you receive in full.
Primary pillars Insights
Start with the bottleneck
You do not have to tackle everything at once. Start with the problem that is holding the business back most. That is what a working session is for.
Before we meet, we review where your business appears and what customers encounter online. During the 30-minute session, you walk us through what happens after an inquiry arrives. Those two views help us identify what deserves attention first and why. If you already have a project in mind, we start there.
MOSAIC Six, created by Ala Al-Shaibani. Read the framework