Visibility falls off where the customers are
Market Visibility
- What we observed
- The business is in the top three from its own street and absent beyond about two miles, on the one service that fills the calendar.
Services
The pieces your growth system is missing
Customers disappear at specific points between finding your business and coming back to it. Each service below addresses one or more of those points. Take the whole system, or just the piece you are missing.
- FindLocal SEOAI SEO (supporting)
- ChooseWebsiteAI SEO (supporting)
- InquireCRM & Customer JourneyWebsite (supporting)
- BookCRM & Customer Journey
- Deliver · Your workYours
- Pay · Payment recordedCRM & Customer Journey
- ReturnCRM & Customer Journey
- Analytics & MeasurementAcross the whole route
Return feeds the next Find and Choose: reviews, referrals and repeat business.
Local SEO
- 1 to 3
- 4 to 10
- 11 to 20
Illustrative exampleWhere one business ranks across the area around it For a business competing across valuable services, locations or service areas.
We manage your Google Business Profile, align its categories and services with what you sell and with the pages on your website, fix the technical faults, add structured data, and run the reviews, citations and local links, so the pieces reinforce each other.
Measured by Google map rank, completed page and profile work, calls, forms and configured conversion events.
Primary pillars Market Visibility, Offer Design
AI SEO
A customer asks an AI assistant which orthodontist near Ann Arbor treats adults with clear aligners. The answer names three practices, and yours is not one of them.
Illustrative exampleOne customer question, and an answer that does not name you For a business that needs to appear in Google and in the answers the AI assistants produce.
We do the Local SEO work and add monthly tracking across twenty high-intent customer questions, recording whether you are named or cited, which competitors appear, and which outside sources shape the answers.
Measured by Google visibility, inclusion in AI answers, cited-source patterns, completed improvements. Mentions are measured, never guaranteed.
Primary pillars Market Visibility
Website
What the searches ask for
- Home
- Services
- Heating
- Furnace repair
- Cooling
- AC repair
- Heating
- Areas served
Each page serves one intent, carries its own proof, and has its own way to get in touch.
Illustrative exampleThe same business, structured around what it is and around what people buy For a business that needs a front door to its whole operation.
We build on reusable templates and approved content records, with structured data, analytics, form and call tracking, and a redirect plan for every old address.
Measured by The agreed scope, technical checks, conversion tracking, redirect checks and a full check of the finished site.
Primary pillars Offer Design, Market Visibility
CRM & Customer Journey
Without a system
- Inquiry
- First replyThe customer calls someone else here
- Booking
- Reminder
Illustrative exampleWhere the route from inquiry to booking leaks For a business losing inquiries after the phone rings or the form is submitted.
We build your sales pipeline and your customer journey in one CRM: missed-call text-back, after-hours reception, inquiry replies with a booking link, quotes and follow-up, reminders, check-ins, recall and review requests, with every contact and every deal in one connected record.
Measured by Inquiries acknowledged, response timing, bookings, reminders sent, no-shows, review requests, workflow errors.
Primary pillars Systems, Automation & AI, Customer Continuity
Analytics & Measurement
Illustrative exampleOne finding, with the five parts every finding carries For a business that wants to know what its marketing returns, before it buys anything more and every month after.
We configure conversion tracking for the agreed calls, form submissions and bookings in Google Analytics 4, Google Tag Manager, and other tracking and analytics tools, and attribution that carries the source through to the customer where it can be seen. We add Google map rank tracking and the AI Visibility scan, and put all of it in a monthly report with underlying evidence you can inspect.
Measured by Calls, form submissions and bookings, the source of each, cost per booked job where the spend is known, and the scans themselves, which you receive in full.
Primary pillars Insights
What to fix first
Before we meet, we review where your business appears and what customers encounter online. During the 30-minute call, you walk us through what happens after an inquiry arrives. Those two views help us identify what deserves attention first and why. If you already have a project in mind, we start there.
There is no charge for the call.
MOSAIC Six, created by Ala Al-Shaibani. Read the framework